Last Updated: February 27, 2026
Effective Date: February 27, 2026

This Privacy Policy explains how AFORD FRESH (FLY PEACE RETAIL PRIVATE LIMITED) (“we”, “us”, “our”) collects, uses, stores, and shares your personal data when you use our website, mobile app, and related services (collectively, the “Platform”).

The Platform is operated by AFORD FRESH (FLY PEACE RETAIL PRIVATE LIMITED), with registered office at Sector 82, JLPL Industrial Area, Sahibzada Ajit Singh Nagar, Punjab 160062

1. Scope

This Privacy Policy applies to personal data collected through:

– user registration and account management;
– browsing and placing grocery/ecommerce orders;
– delivery and pickup operations;
– customer support and communications;
– app and website usage analytics and security monitoring.

2. Information We Collect

2.1 Information You Provide

– Account and profile details: name, phone number, email address, login credentials, profile image.
– Verification details: OTP-related data for account verification and login.
– Delivery details: addresses, landmark, recipient name/phone, and optional delivery notes.
– Transaction details: order history, cart items, wishlist, coupon usage, wallet activity, and refunds.
– Support content: messages, call/chat details, issue reports, and feedback.

2.2 Information Collected Automatically

– Device and technical data: device type, OS version, app version, language, IP address, and logs.
– Location data: precise/approximate location (when permission is granted), including map/location coordinates used for serviceability and delivery.
– Usage data: pages/screens viewed, search activity, feature interactions, and session events.
– Notification token: push token (e.g., Firebase token) for sending order and service updates.

2.3 Payment Data

– Payments may be processed by third-party gateways (including PhonePe, where applicable).
– We generally receive transaction status and reference data; full card or banking credentials are processed and stored by payment partners under their own compliance obligations.

3. How We Use Your Information

We use personal data to:

– create and manage your account;
– authenticate users and prevent unauthorized access;
– process, fulfill, and track orders;
– calculate charges, taxes, discounts, and refunds;
– provide delivery/pickup and serviceability checks;
– send transactional alerts (order, payment, delivery, support);
– improve product catalog, offers, recommendations, and user experience;
– detect fraud, abuse, and security incidents;
– comply with legal, tax, and regulatory obligations.

4. Legal Basis (Where Applicable)

Depending on applicable law, we process data based on:

– your consent (for example, optional location or marketing preferences);
– performance of contract (order processing and delivery);
– legal obligations (tax, accounting, law enforcement requests);
– legitimate interests (fraud prevention, platform security, service improvement).

5. Sharing of Information

We may share your data with:

– payment processors and banks for payment handling;
– delivery, logistics, and fulfillment partners;
– cloud hosting, messaging, map/location, analytics, and customer support providers;
– affiliated entities for business operations;
– law enforcement or regulators when required by law;
– acquirers/investors in case of merger, acquisition, restructuring, or asset transfer.

We do not sell personal data for monetary consideration.

6. Data Retention

We retain personal data only as long as needed for:

– service delivery and account maintenance;
– legal, tax, accounting, and audit requirements;
– dispute resolution and enforcement of agreements.

When no longer needed, data is deleted, anonymized, or securely archived in accordance with law.

7. Cookies and Similar Technologies (Website)

Our website may use cookies, SDKs, pixels, and local storage to:

– keep you signed in and maintain session preferences;
– remember cart and language preferences;
– measure traffic and performance;
– improve security and detect abuse.

You can manage cookie preferences through browser/device settings, but some features may stop working properly if disabled.

8. Data Security

We apply reasonable technical and organizational safeguards, including access controls, token-based authentication, encrypted communication (HTTPS), and monitoring. No method of transmission or storage is fully secure, and we cannot guarantee absolute security.

9. Your Rights

Subject to applicable law, you may have the right to:

– access and review your personal data;
– correct inaccurate or incomplete data;
– request deletion of your data;
– withdraw consent for specific processing;
– object to or restrict certain processing activities;
– request grievance redressal.

To exercise rights, contact us using details below. We may verify your identity before acting on requests.

10. Children’s Privacy

The Platform is not intended for children under 18 years of age. We do not knowingly collect personal data from children without lawful authorization.

11. International Data Transfers

Your data may be processed outside your state/country where our partners or infrastructure operate, subject to reasonable safeguards and applicable law.

12. Third-Party Links and Services

The Platform may contain links or integrations with third-party services. Their privacy practices are governed by their own policies, and we encourage you to review them.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updated versions will be posted with a revised “Last Updated” date. Continued use of the Platform after updates means you accept the revised policy.

14. Contact and Grievance Officer

For privacy questions, requests, or grievances, contact:

– Email: app.flypeaceretail@gmail.com
– Phone: +91 78892 81950
– Address: Plot no 1250, Sector 82, JLPL Industrial Area, Sahibzada Ajit Singh Nagar, Punjab 160062